The most engaging social media is managed by subject matter experts. Those people who are passionate about their subject matter.
Who are we talking to? Where do our customer relationships start and end and why would they trust us?
These are the questions many companies don't ask themselves before launching campaigns.
The basics of marketing apply to any online engagement:
- Who is your audience?
- What do you want to say to them?
- When are your audience online?
- Where are they already visiting?
- Why would they interact with you, share your content, comment on your posts?