The Mortgage & Finance Association of Australia briefed ABE to create a montage of a recent advertising and PR campaign. This campaign was created in response to the Banking Royal Comission's intention to limit mortgage broking choices for Australians.
Instead of a dry presentation of the campaign elements, we presented a video idea that showcased the reach and effectiveness of the advertising and PR. How many people saw and were influenced by the advertising and the key messages across multiple media. The 'bang for buck' or budget as you will.
Check out the final video here. Client Chris Hamilton MFAA, Creative Director/Editor Kerri Langworthy-Ward