Why are some sibling foster children placed into separate homes? How does the YMCA NSW help bring these families back together?
We recently produced a direct mail and online campaign for the YMCA NSW to garner support for their 'Siblings Reconnect Program'. The aim was to drive donations for this program to help reunite the more than 40% of kids in foster care with their siblings and help maintain that family bond.
Brothers and sisters - The original social network...
The direct mail 'ask' was supported by a Facebook and Google adwords campaign leading directly to a mini site where the facts about the number of children in foster care were simply explained.