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Video in a day: Antibiotic resistance in the livestock industry

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More than 80% of antibiotics in the world are used in livestock production.

If you didn’t have to use antibiotics to promote growth and feed efficiency in animals, why would you? This is the question that established ProAgni and led to the research and development of antibiotic and ionophore free ruminant feeds and supplements that improve animal performance through better feed conversion.

We created this intro video in a day, for ProAgni, with the objective of sharing across social media and capturing the attention of Farmers and Producers to pique their attention about their impact on global antibiotic resistance.

The video was shot on iPhone, edited in 3 hours with graphics and music and uploaded within 24 hours.  We have has 429 views across Facebook and YouTube to date (April 2020).  Client Lachlan Campbell, CEO ProAgni, Video shot, edited and directed by Kerri Langworthy-Ward

Video showcase: MFAA Advertising effectiveness

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The Mortgage & Finance Association of Australia briefed ABE to create a montage of a recent advertising and PR campaign.  This campaign was created in response to the Banking Royal Comission's intention to limit mortgage broking choices for Australians.

Instead of a dry presentation of the campaign elements, we presented a video idea that showcased the reach and effectiveness of the advertising and PR.  How many people saw and were influenced by the advertising and the key messages across multiple media.  The 'bang for buck' or budget as you will.

Check out the final video here. Client Chris Hamilton MFAA, Creative Director/Editor Kerri Langworthy-Ward

Reducing antibiotics in the food chain

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proagni logo

We are thrilled to work with a brand new client, ProAgni.

ProAgni are an Australian company developing products that remove the need for antibiotics from the global food chain and reduce methane from farm animals.

Their new logo represents the colours of Australia and the powerful and productive nature of their products.

To accompany the logo we have also created a 36 page 'Brand Guidelines' document covering all aspects of logo usage, colours and marketing assets.

ProAgni Guidelines

Mayweather vs. McGregor Social Media

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Mayweather Vs McGregor

Social Media memes created August 2017 for Mayweather vs McGregor for Foxtel MAIN EVENT. Sometimes the fighter’s words speak for themselves. Polarising quotes motivate the audience to be enraged and engaged online...

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